About Us


Meet the A+ Family & Team:

We are a family owned and operated company from Southern, Wisconsin. Who eat, live, and dream to ride. Whatever the ride may be, we're still riding, sharing our passion and making memories with each other. Buy your apparel and accessories from the experienced and knowledgeable family that rides. 

The A+ Family consists of Kevin and Barb Nichols, and their four children Nikki, Kole, Tristyn, Logan and the many great team members.


Where it all began / History:

The owners, Kevin and Barb Nichols, adventure began in 1994 as avid riders they turned their passion into a business. The goal was to provide exceptional powersports products to Southern Wisconsin and Northern Illinois area with their exceptional experience in riding and powersports knowledge. They progressed from a small parts shop to one of the largest Polaris Dealerships in the territory. We’ve continued to grow for over 25 years, providing an innovative and exciting powersports experience. Our company has expanded to housing new and used Polaris off roads and snowmobiles, Mahindra Tractors, and many brands of Trailers.

For more information on Polaris Off Roads, Snowmobiles, Mahindra Tractors, and trailers, visit our website www.AplusRide.com